TripAdvisor Working On GuestFolio and TrustYou Competitor
TripAdvisor sent out a survey this week. In it, they provided mockups of a service they’re developing that will be a direct competitor to TrustYou and GuestFolio.
TripAdvisor sent out a survey this week. In it, they provided mockups of a service they’re developing that will be a direct competitor to TrustYou and GuestFolio.
Online Travel Agencies (OTAs) have been taking ownership of the guests from hotels ever since they began operation. TripAdvisor is now joining them with their TripAdvisor Connect services. Letting OTAs have ownership of the guest increases the hotel’s costs and decreases guest loyalty. What can hotels do to combat this and regain ownership of their guests?
Hotels now have software solutions to help bridge the gap to make them more competitive with the newer startups like AirBnB. The two best options that I have found are: GuestFolio and CheckMate. Two services that offer similar functionality, but in different styles.
A revenue culture spans the teams responsible for driving your hotel’s bottom line. Revenue management, marketing, e-commerce, and sales share revenue considerations at every level of their strategy.