Earlier in the year, an article titled Use SiteMinder To Save Money And Earn More Revenue was published here, projecting the savings that would happen after switching a property’s central reservation system (CRS). That article was mainly speculation on the fees associated with direct bookings… Read More »Maximizing Efficiency: The SiteMinder Experience – 6 Months Later
Police say a man angry with his hotel bill drove his truck through the front entrance of an Alva hotel.
Online Travel Agencies (OTAs) have been taking ownership of the guests from hotels ever since they began operation. TripAdvisor is now joining them with their TripAdvisor Connect services. Letting OTAs have ownership of the guest increases the hotel’s costs and decreases guest loyalty. What can hotels do to combat this and regain ownership of their guests?
Hotels now have software solutions to help bridge the gap to make them more competitive with the newer startups like AirBnB. The two best options that I have found are: GuestFolio and CheckMate. Two services that offer similar functionality, but in different styles.
A revenue culture spans the teams responsible for driving your hotel’s bottom line. Revenue management, marketing, e-commerce, and sales share revenue considerations at every level of their strategy.
Patrick Landman wrote a short list of ways to Improve your Hotel Review Score and Ranking on TripAdvisor which highlights a few points to consider when developing your marketing plan. He left out a few tools that can be used by hospitality professionals that will help drive your score and ranking up in significant ways.
They’re cheap, and anyone can stay there. As a result they house some of the oddest of the oddballs who keep LA interesting. The Ukranian screen writer, the crack addicted spiderman, the ingenue from South Dakota, the faded hair metal bassist, the Brits on a… Read More »The Importance of Ambiance in a Hotel or Bed and Breakfast
I was logging into the portal site for the main CRS I work with, InnLink when I noticed a video they had on their main page to promote the company. During the video, there is a sequence where they cover the relationship of a potential… Read More »The Guest Vortex
The more features you add to a product, the more it dilutes the core reason for a product’s existence and confuses people. Marco Arment, Build and Analyze Show #68 Marco Arment is the creator of Instapaper, an online and mobile application for reading online articles… Read More »Aligning with Your Guest’s Needs
I was listening to a video of one of my favourite (and sassiest) writers online, Ashley Ambirge, talking about how all the marketing in the world doesn’t matter if the website is crap. First impressions are especially important in the hospitality industry since the time… Read More »First Impressions Mean Everything, Especially on TripAdvisor